I know, I know… It’s called the iPhone XS Max. But still, I can’t get over the fact that the naming scheme Apple is using just went full fashion size crazy. For those who haven’t heard it yet: Apple announced new iPhones last Wednesday.

The new iPhones come with a faster chip, a new color and pretty much nothing else. Big innovations are a bit rarer these days, as there are multiple companies working on that new killer feature that will blow you away. And the opportunities for such a feature to actually appear are even rarer still. So, evolution is what we get. Especially Apple usually sticks pretty close to their original design when they launch the S-model. We saw the same with the 4s, 5s, and 6s. The only thing different? The price, but I’ll let you discover that on your own ;-).

Full live Apple event

Want a look back to earlier years? We have an article with just that.

Hands on…

There aren’t really any reviews yet. Those are yet to come, so don’t pre-order and wait for the reviews. Why? Just in case you might be able to save a buck or two by buying the cheaper iPhone XR.

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